In the current marketing scenario, where all businesses want to sign digitally, the market is highly competitive. We need to follow a wise strategy for seo.
Building a robust backlink profile is essential for any website aiming for success. While both do follow and nofollow backlinks have a role in seo.
In this article, I will help you with the methods for leveraging them to optimize your seo results.
Table of Contents
- 1. What are Dofollow Backlinks, and How Do They Work?
- 2. What are Nofollow Backlinks, and How Do They Work?
- 3. The Importance of Balancing Dofollow and Nofollow Backlinks
- 4. What are the Benefits of Dofollow Backlinks?
- 5. How to Build Dofollow Backlinks
- 6. How to Check if a Backlink is Dofollow or Nofollow
- 7. How to Build Dofollow Links
- 8. Conclusion
What are Dofollow Backlinks, and How Do They Work?
Dofollow backlinks are links that pass on “link juice” or SEO value from one website to another. When search engines crawl a page with a do-follow link, they recognize the linked page as being endorsed, which can help increase its search rankings.
An Example of a Dofollow Backlink
Suppose you publish an article on a popular website, and within that article, there’s a link back to your website without any special tag. This link is a do-follow link, passing SEO value and signaling search engines that the linked content is trustworthy.
What are Nofollow Backlinks, and How Do They Work?
Nofollow backlinks, unlike dofollow, do not pass SEO value to the linked site. These links use a “rel=nofollow” attribute in the HTML code, instructing search engines not to associate the linked page with SEO ranking factors.
Nofollow links are often used in user-generated content, such as blog comments and forum posts, where the website owner might not want to endorse all outgoing links.
An Example of a Nofollow Backlink
For example, if someone posts a comment on your blog that includes a link, you can add a nofollow attribute to ensure it doesn’t impact SEO ranking.
The Importance of Balancing Dofollow and Nofollow Backlinks
While dofollow links are essential for SEO, having a mix of both dofollow and nofollow links creates a more natural backlink profile. Google and other search engines look for this natural link-building pattern as an indicator of authenticity.
What are the Benefits of Dofollow Backlinks?
Dofollow links play a vital role in enhancing a website’s SEO by:
- Improving Search Rankings: Since dofollow links pass SEO value, they help improve search engine rankings.
- Building Authority: Being linked by authoritative sites boosts credibility in the eyes of search engines.
- Increasing Organic Traffic: Higher search rankings can lead to increased organic traffic.
- Supporting Brand Awareness: Dofollow backlinks on reputable sites can enhance brand exposure.
How to Build Dofollow Backlinks
Building quality dofollow backlinks requires strategic outreach and valuable content
How to Check if a Backlink is Dofollow or Nofollow
Understanding the type of backlinks on your site is crucial for maintaining a healthy link profile. Here are some simple methods to check the type of a backlink.
Method #1: Using Your Web Browser’s Inspect Tool
- Right-click on a hyperlink and select “Inspect.”
- Look for rel=”nofollow” within the HTML code. If this attribute is absent, it’s a dofollow link.
Method #2: Using a Free Backlink Checker Tool
Many free tools are available online that can identify whether links are dofollow or nofollow. Paste your website URL, and the tool will analyze your backlinks.
Method #3: Using Ahrefs
Ahrefs is a popular SEO tool that categorizes backlinks as dofollow or nofollow, allowing for in-depth backlink analysis.
How to Build Dofollow Links
Effective strategies for acquiring dofollow links include reaching out to other websites and creating content that earns valuable backlinks. Here are some tested methods:
1. Guest Blogging
Writing guest posts for reputable blogs in your industry can yield dofollow links back to your site. Choose sites relevant to your niche for better SEO value.
2. Curated Link Building
Work with curators who gather and publish links to high-quality resources in your industry. This approach often results in authoritative backlinks.
3. Convert Business Mentions into Links
If your brand is mentioned without a link on another website, reach out to the site owner and politely request that they add a link.
4. Email Outreach
Identify websites or blogs in your niche, reach out with personalized emails, and propose valuable content that would benefit their audience. If accepted, you can request a dofollow link.
5. Get Interviewed
Interviews are a great way to secure backlinks. Industry publications often include dofollow links to your site as part of the interview.
6. Request for Attribution
If someone uses your images or data, request that they credit your site with a link.
7. Create an Expert Roundup for Backlinks
Roundups of expert insights are popular in many niches. Participants often share or link to the roundup, increasing the chances of dofollow backlinks.
8. Use HARO for Dofollow Backlinks
Help a Reporter Out (HARO) connects you with journalists looking for expert input. If your insights are featured, you may earn a dofollow backlink.
9. Find Your Competitor’s Dofollow Links
Analyze your competitors’ backlink profiles using SEO tools like Ahrefs to identify opportunities for your own dofollow backlinks.
10. Find Broken Links, Then Offer Your Links
Identify broken links on other websites in your niche. Offer your content as a replacement, which can earn you a valuable dofollow backlink.
Conclusion
However, understanding the difference between dofollow and nofollow backlinks and using each strategically can change your seo efforts.
While following links offer direct SEO benefits,nofollow links contribute to a natural and balanced backlink profile. By following these link-building techniques, you can strengthen your seo strategy and drive better results for your business.
Unlock the secret to powerful backlinks—learn the strategies that drive SEO success with WebGi today!
Are dofollow links better than nofollow links?
- Are dofollow links better than nofollow links?Dofollow links are more beneficial for SEO, as they pass on ranking value. However, nofollow links still contribute to a natural backlink profile.
- Can too many nofollow links harm my site’s SEO?No, but an imbalance may appear unnatural. Aim for a balanced mix.
- How can I earn quality dofollow backlinks?Quality content, guest blogging, and outreach are effective ways to earn valuable dofollow backlinks.
